package design / logo design / brand identity
Winter 2022
Camp Coffee is an outdoors-inspired cold brew coffee brand.
Camp Coffee makes high-quality coldbrew that offers portability without sacrificing quality. The goal of this project was to create a brand identity system and package design for this emerging brand. Camp Coffee was founded in Eugene, OR, so naturally, the Pacific Northwest is at the heart of this camp-themed brand.
Project Deliverables: Brand Identity System, Package Designs, Promotional Items, Instagram Posts
Process Work
Early sketches and Ideation