typography / branding / conference systems
Fall 2020
The objective of this project was to create a branding system for an event that worked across a variety of assets. This conference was a fictitious event for AWP (Association of Writers & Writing Programs). My theme was mental health in YA literature.
Project deliverables included: Event poster, session poster, event badges, social media promotional materials, and a program magazine with an event overview, schedule, and articles.
I opted to use a typeface that brought a hand-drawn and youthful feeling to the system. I paired this with a clean san-serif that works better for body text, especially in assets like the program magazine. I was also deliberate about using colors that feel inviting since this event emphasizes the positive benefits of writing about mental health.
Click on the images below to enlarge and read the captions
Conference poster display
Conference poster
Session poster display
Session poster
Event badges
Program magazine - conference schedule
Program magazine - conference schedule
Program magazine - session spread
Program magazine - session spread
Program magazine - article layout (article from The Washington Post)
instagram promotional
